6 simple steps for making millions on a crappy horror movie

Halloween comes a little early this weekend with the release of Ouija, a horror movie based on the Parker Brothers board game of the same name. As one of the only horror movies hitting theaters this October, Ouija’s success is virtually assured — but in its original form, it would have been a much bigger … Read more6 simple steps for making millions on a crappy horror movie

Snapchat pushes out first in-app advert for horror movie

Snapchat has deployed its first ever in-app advert, with the ad in question promoting a horror film. At the moment, the ads are for the US users of Snapchat only, so we won’t see it here. The product placement pops up in the Recent Updates section, and the company has promised it won’t place ads … Read moreSnapchat pushes out first in-app advert for horror movie

‘Ouija’ part of new horror film economy

When the low-budget horror flick “Ouija” opens this week, right in time for Halloween moviegoers, audiences will be witnessing a very different product than what was designed by Universal when it optioned the film in 2008. The story as it arrives this week, licensed from Hasbro to feature its infamous “spirit board” and filmed for … Read more‘Ouija’ part of new horror film economy